At the risk of talking myself out of a job, totally agree with this article. Am tired markeers who won't...

November 18 2013 , Written by Ola Fagbohun

At the risk of talking myself out of a job, totally agree with this article. Am tired markeers who won't make a descision without market research.

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"Focus Group" cartoon | Tom Fishburne: Marketoonist

Market research is a vital part of marketing. Understanding the consumer is the foundation of every meaningful brand. Yet market research can go overboard. Focus groups are frequently called as a knee-jerk response to just about everything. Not every question needs to be validated with a focus group.

http://feedproxy.google.com/~r/TomFishburne/~3/6dehGdtsKyU/focus-group.html

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