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Is a Controversial Ad Better Than No Ad at All?
December 21 2013 , Written by Ola Fagbohun
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Is a Controversial Ad Better Than No Ad at All?
Ship Your Pants and Big Gas Savings put Kmart on the viral video map this past spring. The ads were playful and irreverent. On November 15th, the world was introduced to a more risque and polarizing side of Kmart - its " Show Your Joe" spot (above), lovingly nicknamed "Jingle Balls" on the social web.
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