Google, Facebook and John Lewis on why brands will...

July 7 2016 , Written by Ola Fagbohun Published on #Marketing

Google, Facebook and John Lewis on why brands will lose if they are not ‘mobile first’ #Marketing https://t.co/PQ8Yxyt82c
Ola Fagbohun (@DiverseTraveler)July 07, 2016

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Google, Facebook and John Lewis on why brands will lose if they are not 'mobile first'

Kicking off the conference, Google's director of media sales and strategy for EMEA David Benson talked up the importance of sight, sound and motion in driving an emotional response. Currently, he claimed that 70% of the internet was "eaten up" by video. And by 2020 he predicted this would rise to 90%.

http://www.marketingweek.com/2016/07/01/google-facebook-and-john-lewis-on-why-brands-will-lose-if-they-are-not-mobile-first/

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