Course: Writing where the money is presented by Jurgen Wolff

March 28 2009 , Written by thediversetraveller Published on #Travel News

Date: March 28th, 2009
Time: 9.00am to 12.30pm
Venue: Regents College, Central London
Presenter: Jurgen Wolff

Some of the key points covered on this course regarding non-fiction books:

the best time to approach a publisher
how to sell your non-fiction book with only a proposal
exactly what needs to go into the proposal - and what you must not say
when you need an agent - and when it’s better to go it alone
the best way to pitch feature stories and articles
how to make one piece of writing serve you six times
where the opportunities are for writing online
how to make money writing press releases and corporate material
when to consider self-publishing and the best way to do it
whether and how to use a blog, a podcast, and social media
how to establish yourself as a brand - and why you must
how to sell information products on the internet.

Attendees were given hand-outs full of additional resources (including a full sample book proposal that led to a publishing contract). I am currently going through the hand-out and will share some of the information provided here, soon.

Jurgen Wolff's brief background: eight books, most recently Focus: the power of targeted thinking (Pearson) and Your Writing Coach (Nicholas Brealey Publishing), with two coming out later this year, also various articles for newspapers and magazines (including The San Francisco Chronicle and Writers Digest), and over 100 episodes of television.

Coincidently, I didn't realise 'till I got to the classroom, that I had bought one of Jurgen's books back in 2005 - Do something different.

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