Supermarket travel

July 20 2009 , Written by thediversetraveller Published on #Aldi, #budgetretailer, #packageholidays, #recession-proof, #supermarkets, #TheCo-operativeGroup, #touroperator, #Travel News

First it was recession-proof budget retailer Aldi, who on the back of getting record number of customers through their doors, launched a package holiday service.

“Quite simply, Aldi Travel will offer the best value deals to the most popular destinations.”Sarah Butler, Aldi Travel

Now, The Co-operative Group is getting in on the act. They have thrown caution to the recessionary wind and launched into the package holiday market in the hope that its trusted brand values and low-cost offers will lure cash-strapped customers.

The supermarket chain has begun offering holidays for summer 2010 in a joint venture with Cosmos Holidays, the UK's largest independent tour operator, and sister airline, Monarch.

So, the question is, we now do our banking, clothes shopping and purchase TVs alongside shopping for food. But bearing in mind the tour companies, e.g XL, who went bust last year, would you trust your grocer with your holiday booking?

Other supermarket travel companies:

Asda - http://www.asda-travel.co.uk/holidays

John Lewis - http://www.greenbee.com/holidays

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